Digital Los Angeles
Go Global and Act Local in 2018
Once you hit Los Angeles, you will be amazed how locals interact with visitors and tourists. You may be discussing business, digital, tourism or fashion, business owners and citizens easily engage conversations in a very casual manner.
We just arrived in Santa Monica for the Get Global Conference in Los Angeles on Tuesday and Wednesday. While we can smell the economy is doing well, we are still fascinated with America’s customer service both online, with Uber and taxi drivers or in retail stores. They are so customer-centric, they try to make your experience as enjoyable as possible.
No wonder the City of Angels is re-known for starting trends worldwide, may it be in digital, business or fashion. People are eager to reach out to the world, while bearing in mind local business is crucial to them. “Go Global and Act Local” is Los Angeles mission statement.
The city has been home to the entertainment industry for decades. However the Los Angeles Mayor wants to diversify and push the digital industry to compete with Silicon Valley. Investors are now putting billions of dollars on the table to boost technology companies in the Santa Monica region, as well as infrastructure in Los Angeles. With the Olympic Games coming up in 2028, we may expect more money to be invested.
Trends will keep on starting from the City of Angels for years to come. This is the Los Angeles Touch!
Latest Marketing Tendencies
Today’s digital world is fast-paced and on constant move. As mobile devices and desktops are now one, there is a swing in digital marketing.
Here is what to know, along with the action items to add to your to-do list, whatever your business size & market segment. Let’s give you the list right now:
- More analysis & ROI than ever
- Focused planning
- PPC is changing
- Traditional SEO will become harder
- Marketing budgets are shifting towards creative content
- Social media marketing is now critical
- Content marketing is on the rise (again)
- Increased demand for conversion optimization
- Mobile will right at the heart of the customer journey & digital experience
- More personalization and segmentation
- Focus & one-to-one marketing are 2 game changers in 2018
Customer Journey & User Experience
The 10 Trends To Watch Out
Analysis & ROI
Broken links – a.k.a. 404 pages – are bad for search engine optimization. They need a fix! Traditional SEO methodologies will often be used, as they are proven to be efficient.
In today’s digital world, we take decisions on the go – anytime and anywhere. As a result, comprehensive planning is required. Connecting & engaging with community members or potential customers come at a price.
Better get organized and be focused!
With Google’s new Adwords, PPC is now more competitive. PPC budgets don’t always bring in return on investment. It will worsen in 2018.
Is your credit card the only value, you deliver to customers?
More Challenging Search Optimization
With the advent of voice searches and artificial intelligence, search marketing will be more challenging in 2018. Google’s mobile-first index will be launched in 2018. Expect changes and surprises digital marketers will have to handle.
Marketing Budgets for Creative Content
Even though digital advertising budgets will keep increasing in 2018 (PPC and social media), businesses will explore new venues and opportunities. Creative content (whatever its format) will grow even bigger next year.
Social Media Marketing is Critical
Being creative and pertinent on social media networks will be a must in 2018. This will boost social engagement and it will increase your visibility and credibility online. Social influencers and prescribers will even play a greater role in their respective market segments.
Identifying them is now key to your brand-awareness.
More and Better Content Marketing
We all claim content is king. In 2018, content marketing will be one of the pillars of your digital strategy. More and better content is expected from users. It will also build your authority and increase social signals, thus your ranking in Google’s results.
Digital marketers will have to focus on one-to-one marketing strategies. Marketing will have to be personalized and catered to individuals. Your content will have to target specific users and groups, in order to get a stronger impact and higher conversion rate.
Demand for Higher Conversion
Small-business owners and start-ups are far more mature, when it comes to digital marketing. They will demand and expect a higher conversion rate and more qualified sales leads. In short, 2018 will be the year of ROI and sales retention. Being more innovative and creative is vital for your digital transformation and its success.
Mobile at the Center of the User Experience
Mobile marketing will be the most important challenge next year. The increase in voice searches and Google’s AI roll-out will be a game changer. Both search & digital marketing will be disrupted, as users demand a unified digital experience, regardless of platform and device.
Delivering a seamless user experience is no longer the exception, but the rule in 2018. Discover emerging trends for 2018 from Smart Insights.
2017 has been a very active year so far, expect 2018 to rock n’ roll. From UK Tech to Tech L.A., we are ready for it. Any tips you can share with us? Join the conversation on Twitter, we will give you digital emotions.
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