This page will highlight (or try to) why and how content marketing is important in 2017’s digital world. Going digital will change processes within your organization, digital content is part of it. The issue is not about how often you post or how long your publications are. This is about how useful your articles are to readers. Does your blog post bring an answer to your visitors?
While providing industry-specific news is always appreciated, takeaways, trends and customer success stories are even better.
What will be your editorial plan?
Fresh Content Marketing Thinking
Content comes in any way, shape, or form – across all digital channels. In today’s technology world, users expect a seamless and unified digital experience across all platforms and devices. This is Search Experience Optimization, and not search engine optimization.
What should you write about? How often? How long? These questions are outdated:
- You have to publish digital content for readers, and not search engines.
- Your publications must give users useful answers, solutions, and takeaways.
- You know your market. You know your target customers. You are bound to have topics in mind!
High rankings in Google will come from the pertinence and quality of your content. Of source Google loves fresh content, however do not write just for the sake of it!
Persistence plays a great role in content marketing!Click To Tweet
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