More than Expressions
Understanding Your Business is Key(word)
The number 1 objective is to understand your history, products, services, business models, target customers, market segment, and above all your competitors.
This page will take you through the process used to better assess your vision and upcoming challenges. Using cutting edge methods, we will get a grip on your business world and expectations. Search engines and social media are your gateway to sales leads, potential customers, partners and future employees.
Our mission is to look into your competitors’s digital marketing actions and highlight keywords or expressions, that will bring you business, sales leads, and not tourists. Details create big pictures. Using our advanced mindset and expertise, our customers see the difference in a matter of a few weeks.
The idea is to leverage the internet to boost your internet visibility, credibility, and take your small business to the next level.
Your strength & weakness
Any company requires a comprehensive audit, when it comes to digital. It is NOT limited to what is called the SEO audit. It goes further and includes your server, website infrastructure, performance, user experience, mobile-friendliness, URL structure, menus, sub-menus, and keywords…
In today’s fast-moving business world, scalability, uniqueness, market differentiation and time are of the essence. Being agile, smart, creative and reactive is key to growth in your digital transformation. Our comprehensive audit coupled with a unique keyword research and analysis will be your guide to success. Failure is not fatal, it is the courage to continue that counts.
Users are increasingly relying on conversational queries, and expecting immediate answers.Click To Tweet
The audit objectives are multiple. The purpose is to find the “digital path” to inbound qualified leads and sales. This is achieved with :
- Getting your strategy right,
- Selecting the right keywords and expressions,
- Re-visiting your website,
- Achieving high rankings in Google results on pertinent and useful search queries,
- Building a smart and scalable sales funnel,
- Adapting your organization to digital,
- Training your team to close deals from inbound marketing,
- Reviewing the company’s processes with you…
Whatever your competitors do on the internet, there are several solutions to go after them and hit them hard. As long as you rank high (top 3 positions) in Google’s search engine results, you will achieve a lot and your business will change for years to come.
There are multiple options for you to get noticed on the internet:
- Quality of your services, products, and support,
- Market differentiation,
- Ethics and professionalism,
- Values delivered to customers,
- All of the above items put together is the best route to success.
The most crucial issue is how well you know your target customers, prescribers, industry leaders, and influencers. Engaging and creating valuable customer relationships are achieved with messaging and quality conversations. This will help better assess your target audience and provide them with useful digital content.
Then, your social engagement will dramatically increase. Social signals are part of Google’s ranking factors.
Impact of Artificial Intelligence on SEO
The advent of AI (artificial intelligence) and mobile browsing have now changed keyword researches for ever. Your keyword matrix is the pillar of your digital transformation.
Your keyword matrix is no more than your SEO thesaurus with related words, phrases, and synonyms. It is one of the keys to digital growth in 2017 and 2018. It will include primary, secondary keywords and long-tail phrases, expressions.
You may expect the long-tail search queries to give you less sales leads, but more sales revenues than primary keywords. This is a trend in the search marketing industry. Your competitors’ keyword analysis will help get started. It will also allow us to develop an innovative, smart and different marketing positioning.
As it is a strategic move for the search giant, it will communicate about it and explain the reasons behind it. The roll-out will also include more artificial intelligence, that will understand humans’ online behaviors and natural language. Voice searches and voice assistants are on the rise.
With upcoming technology enhancements, it will change search engine optimization for ever. Long-tail expressions will be the new digital marketing El Dorado for SEO experts. Voice searches are, by definition, natural language and longer than traditional keywords.
High rankings in Google are the results of analysis, content, optimization, quality backlinks, pertinent keywords and long-tail search expressions. Your traffic and page views will also play a great role. What’s the most important in search engine optimization? It is all of them together!
Conducting a comprehensive keyword research is quite complex and time-consuming, depending on your industry. Here are some online tools to get the right terms: Moz Keyword, Google Keyword Planner, and Web SEO Keyword Analyzer … These tools will give you some digital insights, but SEO expertise is still required for high-impact terms and phrases.
As you can now understand, your SEO matrix is a true game changer in search engine optimization. The SEO audit and digital strategy are 2 major pillars of your digital evolution. We usually provide you with this lengthy document on Excel, as it is the most efficient way to visualize selected keywords, related terms and long-tail expressions.
Coupled with strategic brainstorming, researches and keyword analysis, our team will understand your business and expectations in today’s fast-paced business environment. Getting an in-depth knowledge of your market segment is key to a successful relationship.