Mobile Marketing First
2018: The Year of Mobile Search Experience
Google’s mobile-first 2018 is the most strategic move for years.
The purpose of this blog page is to illustrate how SEO will change on mobile devices and tablets alike. Save this link, as Google’s tool will be available for months or years to come. Mobile Digital and Local SEO are now all about Search Experience Optimization.
- User Experience,
- Website performance & speed,
- On-site engagement,
- Site availability,
The mobile-first index will be launched during the course of 2018. Google will communicate about this major change, as it will affect user’s digital experience and rankings in search results. SERPs will increase in quality and pertinence. Website performances and users’ search experience will be part of mobile and local SEO, along with regular factors:
- Artificial intelligence,
- Content quality,
- Content updates,
- Freshness of content,
- Genuine and quality backlinks from leading (or not) websites,
- On-page links & optimization,
- Off-page optimization,
- Social signals,
- Social engagement of your community members,
- Regular social media marketing,
- Press relationships,
- Strategic partnerships…
These 17 items will be a game changer during your digital transformation.
Your team has to integrate that users’ experience is now part of SEO across mobile devices. Click To Tweet
Mobile Search Marketing Recap
Unlike Britain red phone boxes, smartphones changed our lives for ever. Here are a few tools to discover.
We also use other Google’s tools to check loading times and mobile friendliness. PageSpeed Insights will go through your content and offer recommendations to make your website faster. Please note that the Search Giant suggests a load time of 3 or 4 seconds on mobile devices.
Mobile friendliness is another key SEO factor. It will help you analyze the speed of your website (or any given page) on mobile phones and tablets. Is your website mobile ready?
What can we anticipate?
4 major items to remember:
- The advent of artificial intelligence will make longer queries more vital,
- AI will understand human language & human behaviors,
- More voice searches,
- More mobile use,
- Geo-localization, a must!
In short, long tail will the king of mobile SEO and high rankings. Bear in mind that the quality of AI algorithms and voice assistants (Amazon, Google, Siri…) is still in its infancy. Google’s mobile-first index will give weight & credibility to websites following the trends listed on this blog post.
Do expect changes and improvements, as we go along! Persistence and regularity will be crucial to success.
What to read
Mobile users will no longer type, as seen on WSJ: The Next Billion Mobile Users Will Rely on Video and Voice. Additionally, Forbes claims that Voice search is a big trend in 2017. It will even go bigger next year.
Search Engine Watch published an article: What we can learn from the latest trends in voice search. Unlike Western countries, Chinese mobile users send voice messages when using WhatApps. Sending a text is part of the past.
Voice-first technologies are growing, searching is now conversation and emotion between users and Google.Click To Tweet