UX, Key to Satisfaction
High Ranking is Outstanding Experience
UX is SEO. User experience is customer satisfaction! This is how you have to approach it in 2018.
As part of our Fresh Digital Thinking, user experience is at the forefront of search marketing practices for the next few years. Like it or not, Google’s mobile-first index will change the rules. It will impact your ranking in Google’s search results, unless you get ready for it now.
Why is it Changing all of a Sudden?
Users (including you and us) have been shifting to mobile devices (from desktops) for browsing, searching, reading, sharing, engaging, interacting and purchasing products and services. Mobile web usage overtook desktop in 2017. The latest number is 57% for mobile browsing (tablets and smartphones). This is the second year in a row. This will grow even bigger in the future.
Strategic Move for Google
In such conditions, Google had to react and adapt to an ever-evolving market. This is the result of better technologies in smartphones and tablets, may it be under iOS or Android. Both operating systems are now putting users’ digital experience at the heart of their business strategy.
Google will communicate about its new mobile-first index. Expect the search giant to educate the market (with marketing) – the same way they did it – when they first launched Google’s Chrome browser. 10 years on the dot!
Why UX is SEO in 2018...Click To Tweet
Google’s Digital Transformation
Here is a quick list of action items to bear in mind for search engine optimization in 2018.
- Local SEO
- Mobile SEO
- Global SEO
- Multilingual SEO
User experience also comes in “different colors” and it includes multiple items, that makes it a must in 2018. Mobile devices are evolving with bigger screens, higher resolutions, better cameras, voice-ready applications, higher internet speeds, and faster processors. As a matter of consequence, UX is impacted every year. It gets better, easier and faster for all users on all devices.
Digital Marketing Rebooted!
Digital marketing goes through the journey of digital transformation (24/7) to connect businesses to their current and prospective customers or partners. From search, social media networks, emails to websites and digital platforms, technologies coupled with new trends have direct consequences on SEO.
Here is what to know for 2018:
- User experience is a major ranking factor,
- Page speed (time) is of the essence,
- Your site has to offer a cross-platform and cross-device unified experience,
- A seamless user experience will boost your SEO and business,
Mobile friendliness is the way to go. Consequences will be higher engagement and sales conversion. Obviously, these 4 items come on top of the traditional SEO factors such as backlinks, quality content, on-page and off-page optimization, and press relations… Are you ready?