Paid Advertising: Worth It?
Is your Bank Account your Market Differentiation?
Depending on your market and business mentality, you may want to invest in search engine optimization or Google’s paid advertising?
Google Adwords is a marketplace, that allows you to bid on selected keywords to run your advertising on the giant’s search engine. Google Adwords is simply an auction room for keywords. The more you bid on given expressions, the higher you will rank. You will be charged on a Paid-Per-Click basis, also called PPC advertising.
Visit Google’s advertising platform
Browse these pages to discover the Adwords principles and understand how it works. You can run paid advertising on search ads, display ads, video ads or in-app ads. Early 2017, Google launched a brand new Adwords with an enhanced user experience and better user interfaces.
Do You Need PPC?
While paid advertising on the web may give you the expected ROI, creating long-term value with organic search always pays off and builds your credibility.
Google Adwords advertising doesn’t last for ever. You will be visible, as long as you keep paying in. Is your credit card the only value you provide to your customers and employees? Don’t you have a proper corporate and digital strategy?
What is your market differentiation? Are your marketing messages effective, understandable and useful for your target customers and partners? Standing out in the crowd and search results is key in 2020, as we keep facing new challenges in today’s very competitive marketplace.
SEO and Adwords are complementary
While search engine optimization must be considered as a mid-term investment with 100% ROI, ranking high in Google search results will also strengthen your brand reputation, credibility and authority in your market niche. It will also bring value to your business and brand name.
We recommend to invest in organic search marketing, social media and press relations. Indeed, this will be the most valuable and long-term recognition for your small business or start-up. Investing in organic search and digital marketing is an asset for business owners and entrepreneurs.
Indisputable! No one can deny this in 2018.
PPC is best when…
Using Google advertising platform is best and very useful for:
- Launching a business,
- Specific promotions,
- Networking events,
- Seminars and conferences
- Trade shows,
- TV and radio broadcasting…
Think outside the box in 2018!
Sending your message may take up to 30 sec. due to security checks on our server. Thanks for your patience!