Search Analytics and Reporting
How To Understand Search Analytics
In today’s digital world, big data helps better assess progress and actions according to analytics and artificial intelligence.
This is NOT a number’s game!
We use, like many of us, Google Analytics or even better AT Internet Analytics Suite. The real issue is not to go through numbers, but to understand your readers’ behaviors. Getting a feel for what visitors experience on your website is vital to generate leads and sales.
The real topics behind digital analytics
- How do they behave?
- Where do they come from?
- On which page do they enter the website?
- On which page do they leave the site?
- Are they desktop users?
- Are they mobile users?
- Which operating system do they use?
- What are the demographic elements?
- How long do they stay in the website?
- How many pages do they view per session?…
Demographics or nothing!
A weekly demographic analysis is crucial to hit your target groups. Adaptation is a real game changer in digital marketing.
Analytics will cover gender, age, interests, trends and so much more. We will get more precise and get a comprehensive overview of your traffic. This will allow our team of experts to compare it with your target audience and potential customers.
Forget Search Engine Optimization and go for Search Experience Optimization!Click To Tweet
The questions are:
- Do they match?
- Do we need to adapt?
- Do we need to review the digital strategy?
How Visitors Reach Your Website
- Google Search,
- Referral websites,
- Social media marketing and other networks,
- Email marketing,
Analytics & Numbers Matter, Results even More!
Comprehensive review of your traffic, including:
- Number of unique visitors,
- Number of sessions,
- New vs recurring visitors,
- Number of page views per session,
- Average session duration,
- Bounce rate,
- Number of qualified leads,
- Sales conversion,
- Sales retention…
247 Digital Expert is less than 6 months old. Here is our traffic for the week of May 15th through to 21st.Click To Tweet
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