Defining your Digital Marketing Strategy
How To create a Winning Digital Marketing Strategy!
Creating a digital strategy, that will generate sales leads and revenues, is a long process involving brainstorming, decision making, training, business models, processes, marketing, operations, finance, technology and, above all, your team.
Here are the 7 different steps that you, your team and your shareholders, are most likely to go through:
- Digital insights, trends and analysis,
- Competitive analysis and benchmarking,
- Brainstorming and exchanging with management, shareholders and staff,
- Business model review, creation and/or adaptation,
- Target audience analysis and definition,
- New ecosystem and digital strategy,
- Accurate and achievable plan of implantation and its financial analysis,
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